Spirit of America Bookstore
[est. 1886]
 | short history |
"There are things in American culture that want to wipe the class distinction. Blue jeans. Ready-made clothes. Coca-Cola."
— literary critic Leslie Fiedler [1917-2003]
"Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do,
and you say you work for Coca-Cola, you never have to answer the question, What is that?"
— Muhtar Kent, chairman & CEO of The Coca-Cola Company, 2008-2017
"There'll never be any revolution. Humanity has bartered it for Coca-Cola and cable television."
— Swedish author Liza Marklund
"What's great about this country is that America started the tradition where the richest consumers buy essentially
the same things as the poorest." — pop artist Andy Warhol 1928-87]
"Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing.
The truth is [that] we are not that dumb, and we are not that smart."
— Donald Keough [1926-2015], president/COO of Coca Cola, 1981-93
Capitalist Warren Buffett's holding company Berkshire Hathaway owns 400,000,000 shares of Coca-Cola stock,
which is 9.10% of Coca-Cola's shares outstanding and Berkshire Hathaway's second largest holding, at 16% of their total portfolio.
B I O
t e x t
h e r e
official Coca-Cola Company website
'Coca-Cola' entry at Wikipedia
'The Coca-Cola Company' entry at Wikipedia
search on keyword 'coca-cola' {returns 300+ titles} at Internet Movie Database
Major Brands
Market share fluctuates: in 1948, Coca-Cola claimed about 60% of its market share; by 1984, The Coca-Cola Company's market share decreased
to 21.8% due to new competitors, namely Pepsi; in 2004, The Coca Cola Company sold 51% of the worldwide soda-pop market.
Coca-Cola acquired Minute Maid [est. 1945] for an undisclosed amount in 1960; their brands include
Minute Maid fruit juices, Hi-C fruit flavored drinks, Keri & Cappy brands in other countries.
Coca-Cola acquired Barq's Famous Olde Tyme Root Beer [est. 1898] in 1995.
The Odwalla Beverages brand [est. 1980] of fruit juices, smoothies, and snack bars suffered an E. coli outbreak in 1996, and sales dropped 90%;
Coca-Cola acquired Odwalla for $181 million in 2001; Coca-Cola announced Odwalla's discontinuation in July 2020.
Coca-Cola acquired Fuze Beverage [est. 2000] vitamin-infused drinks for an estimated $250 million in 2007.
Coca-Cola acquired a 40% stake in Honest Tea [est. 1998] for $43 million in 2008; in 2011, Coca-Cola acquired the remaining stake.
Coca-Cola acquired coconut water company ZICO Beverage [est. 2004] in 2013; Coca-Cola announced discontinuation of the ZICO brand by end of 2020.
Coca-Cola acquired a 16.7% (now 19.36%) stake in Monster Beverage Corp. [est. 1935 as Hansen's] for $2.15 billion with options in August 2014, as part of
a long-term strategic partnership that includes marketing and distribution alliance, and 'product line swap'; Monster sold the Hansen's juice brands
to Coca-Cola in June 2015.
Coca-Cola acquired a 40% stake in Chi Ltd./House of Chi [est. 1980] of Lagos, Nigeria in January 2016, and acquired the remaining 60% stake in January 2019.
Coca-Cola® Products
Product History start page at Coca-Cola® [est. 1886]
https://www.amazon.com/coffee-sugar-vanilla-blend-total/dp/B08V4NWL93/ https://www.amazon.com/Coca-Cola-Coffee-Vanilla-Slim-Caffeine/dp/B08W5F31CR/ Coca-Cola with Coffee - Coffee Caramel | 12 oz. Slim Cans, 69 mg of caffeine | Pack of 12 https://www.amazon.com/Coca-Cola-Coffee-Vanilla-Slim-caffeine/dp/B08VTZB7CL/ 31.99 EACH CAN has 69 mg of caffeine
Coke Energy Drink Zero Calorie Zero Sugar Bundle of Three Coke and Three Cherry Coke Flavors
https://www.amazon.com/Energy-Calorie-Bundle-Cherry-Flavors/dp/B0849ZQ6F6/
https://www.amazon.com/Energy-Drink-Bundle-Cherry-Flavors/dp/B0849XCHPM/ 6 cans for 17.99
EACH CAN has 114 mg of caffeine
https://www.amazon.com/Energy-Coca-Cola-Vitamin-Guarana-Caffeine/dp/B083GHCLRX/ case of 24 cans
Other Services
[ Coming Soon ] **
Coca-Cola acquired the movie studio Columbia Pictures for $692 million in 1982, and sold it to Sony for $3 billion in 1989.
Works About Coca-Cola
 | "The Big Drink: An Unofficial History of Coca-Cola" [1960] by E.J. Kahn, Jr. [1916-94] compiled from a series of articles written for The New Yorker Magazine in the 1950s Max Reinhardt hardcover [1960] out of print/used Max Reinhardt hardcover [1960] out of print/used |
 | "For God, Country, and Coca-Cola: The Definitive History of The Great American Soft Drink & The Company That Makes It" [1994] by Mark Pendergrast
Basic Books 9¼x6¼ pb [3/2000] for $13.57 |
 | "Secret Formula: How Brilliant Marketing & Relentless Salesmanship Made Coca-Cola The Best-Known Product In The World" [1994] by Frederick Allen
Kindle Edition from Open Road Media [10/2015] for $9.49 Open Road Media 8x5¼ pb [10/2015] for $15.19 Collins 8x5¼ pb [7/95] out of print/used HarperCollins 9½x6½ hardcover [7/94] out of print/used |
 | "The Sparkling Story of Coca-Cola: An Entertaining History Including Collectibles, Coke Lore & Calendar Girls" [2002] by Gyvel Young-Witzel & Michael Karl Witzel Voyageur Press 12¼x9¼ hardcover [9/2002] for $13.57 |
 | "The Real Thing: Truth & Power At The Coca-Cola Company" [2004] by Constance L. Hays Random House 8x5¼ pb [4/2005] for $10.85 Random House 9½x6½ hardcover [2/2004] out of print/used |
 | "Between Marx and Coca-Cola: Youth Cultures In Changing European Societies, 1960-1980" [2005] Edited & Introduction by Axel Schildt & Detlef Siegfried book title is reference to the meme/concept succinctly expressed by Jean-Luc Godard in his 1966 pairing of "Marx and Coca-Cola" Kindle Edition from Berghahn Books [12/2005] for $31.92 Berghahn Books 9¼x6¼ pb [12/2006] for $34.70 Berghahn Books 9¼x6¼ hardcover [12/2005] for $6.95 |
 | "The Man Behind The Bottle" [2010] by Norman L. Dean "The origin & history of the classic contour Coca-Cola bottle as told by the son of its creator" Kindle Edition from Xlibris [3/2010] for $8.49 Xlibris 9x6 pb [3/2010] for $13.13 Xlibris 9x6 hardcover [6/2010] for $29.99 |
 | "The Coke Machine: The Dirty Truth Behind The World's Favorite Soft Drink" [2010] by Michael Blanding Avery 8¼x6½ pb [8/2011] for $12.48 Avery 8½x5¼ hardcover [9/2010] for $2.01 {sic} |
 | "Inside Coca-Cola: A CEO's Life Story of Building The World's Most Popular Brand" [2011] by Neville Isdell with David Beasley Isdell worked at Coca-Cola more than thirty years and retired as CEO in 2009 Kindle Edition from St. Martin's Press [10/2011] for $11.99 St. Martin's Griffin 8¼x5½ pb [10/2012] for $13.79 St. Martin's Press 7½x5¼ hardcover [10/2011] out of print/used |
 | "Citizen Coke: The Making of Coca-Cola Capitalism" [2014] by Bartow J. Elmore
'A fascinating, thought-provoking approach to Coca-Cola history through the drink’s primary ingredients - water, sugar, high-fructose corn syrup, coca leaf, caffeine - and the glass, plastic, and aluminum that contain them.' — Mark Pendergrast, author of "For God, Country & Coca-Cola" Kindle Edition from W.W. Norton & Co. [11/2014] for $9.99 W.W. Norton & Co. 8¼x5½ pb [12/2016] for $17.95 W.W. Norton & Co. 9½x6½ hardcover [11/2014] out of print/used |
 | "The Coca-Cola Art of Jim Harrison" [2017] Harrison has made a career of painting nostalgia, and became a Coca-Cola licensee in 1995 Kindle Edition from Univ South Carolina Press [1/2017] for $37.99 Univ South Carolina Press 10¼x10¼ hardcover [1/2017] for $0.00 |
Works About Coca-Cola Collectibles
http://www.soda-pop-collectibles.com/
movies & TV, other media
search on keyword 'coca-cola' {returns 300+ titles} at Internet Movie Database
"For His Son" silent short [Biograph Jan 1912]
 | A doctor develops a special soda pop called Dopokoke which is laced with cocaine; Dopokoke is adver-tised as relief 'for that tired feeling'; the drink is a success, but his son becomes addicted to it, with tragic results. Loosely based on allegations that the Coca-Cola company and other soft drink manufacturers laced their soda with cocaine • Directed by D.W. Griffith [1875-1948]; cinematography by G.W. 'Billy' Bitzer; starring Charles West, Blanche Sweet, Charles Hill Mailes
available on DVD on the "D.W. Griffith: Years of Discovery, 1909-1913" [2002] compilation with 21 other Griffith/Biograph shorts Image Ent. b&w DVD [9/2002] 2 disks for $35.99 full credits at IMDb • watch full movie [8/2017 upload; 14:48] online at YouTube |
"Always Tomorrow: The Portrait of An American Business" [Nov 1941] /tt0497710/
feature-length promotional film presented by The Coca-Cola Company during World War II, focusing on a small town bottler as he looks back
on his company's past and his optimistic plans for the future; available on the Vintage Coca-Cola Film History Library DVD below
"Member of The Family" color documentary short [1954]
http://www.youtube.com/watch?v=40OoKrVrATQ 10.09
 | "Pearl of The Orient" [Jam Handy Orgn. 1955] 20-minute color documentary short about Coca-Cola and Philippines culture; available on the Vintage Coca-Cola Film History Library DVD below • bare credits at IMDb watch color short film [9/2013 upload; 21:23] online at YouTube |
"Refreshing Look From The Vendo Company" color documentary short [1958]
http://www.youtube.com/watch?v=KAwcxMBNTeE 16:34
"One, Two, Three" [Mirisch Corp./United Artists Dec 1961]
 | Comedy about Coca-Cola's agent in West Berlin, who may be fired if he can't keep his American boss's daughter from marrying a Communist • Co-produced, co-written & directed by Billy Wilder; co-produced & co-written by I.A.L. Diamond; based on the 1929 stageplay by Ferenc Molnár [1878-1952]; music by André Previn; poster design by Saul Bass; starring James Cagney, Horst Buchholz, Pamela Tiffin, Arlene Francis
KL Studio Classics widescreen color Blu-ray [5/2017] for $19.99 KL Studio Classics widescreen color DVD [5/2017] for $13.99 Continental Multimedia multi-language widescreen color DVD [date unknown] out of prodn/used Fox Home Ent. color VHS [12/91] for $9.99 full credits at IMDb • watch official trailer [4/2014 upload; 2:10] online at YouTube |
"Marx & Coca Cola" 2-part TV drama [Germany 1991]
 | The Coca-Cola brand seems not to appear in the film (nor does Karl Marx); the title alludes to the intertitle from Jean-Luc Godard's 1966 film "Masculin Féminin": "This film could be called The Children of Marx and Coca-Cola". The story takes place just after the reunification of Germany; a wealthy West German's car breaks down in East Germany during a rain storm, and he accepts the temporary hospitality of a farming family; he is surprised that they admire the former Communist government • Co-written & directed by Hartmut Griesmayr; co-written by Herbert Lichtenfeld; starring Birge Schade, Helmut Zierl; filmed in German-language, the DVD has English subtitles •
full credits at IMDb
Pantoffel-Kino German/English DVD [date unknown] out of prodn/used watch official DVD promo trailer [5/2001 upload; 5:04] online at YouTube |
"The Coca-Cola Kid (1985)
http://www.imdb.com/title/tt0088931/ + dTheCocaColaKid.jpg
http://www.amazon.com/Coca-Cola-Kid-Eric-Roberts/dp/B00005V9HU/
"THE COCA-COLA COMPANY - All Regions - PAL format - documentary [DVDspain 1990s]
http://www.amazon.com/COCA-COLA-COMPANY-Regions-format-documentary/dp/B0055KMQ84/
featuring Elizabeth Cadler Graham
 | "Coca-Cola: The History of An American Icon" video [2001]
with comments from Phillip F. Mooney (archivist, The Coca-Cola® Company), Frederick Allen (author of "Secret Formula"), KaralAnn Marling (pop culture historian), and Jan Slater (professor at Ohio University) not listed at IMDb MPI Home Video b&w DVD [2/2002] for $35.21 MPI Home Video b&w DVD [2/2002] out of prodn/used MPI Home Video b&w VHS [9/2001] for $29.98 |
"Coca-Cola: The Real Story Behind the Real Thing documentary [CNBC aired November 2009]
dCocaColaRealStoryCNBC.jpg
http://www.imdb.com/title/tt2252958/
http://www.amazon.com/Coca-Cola-Real-Story-Documentary/dp/B003468E46/
"Ultimate Factories: Coca-Cola NatGeo [aired March 2011]
http://www.amazon.com/Ultimate-Factories-Artist-Not-Provided/dp/B0056IWWNY/
http://www.imdb.com/title/tt1817059/?ref_=ttep_ep7
"A Plastic Surgery: Coca Cola's Hidden Secrets [2021] Sandrine Rigaud (Director)
http://www.amazon.com/Plastic-Surgery-Colas-Hidden-Secrets/dp/B08VVC26TQ/
 | "Vintage Coca-Cola Film History Library: International History of Coke, Soda Pop, and Soft Drinks, Vendo Vending Machines, and More" [date unknown] video compilation DVD containing: "Always Tomorrow" b&w documentary feature [1941] {see above}; "Member of The Family" color documentary short [1954] {see above}; "Pearl of The Orient" color documentary short [1955] {see above}; Kit Carson Coca-Cola Spots - b&w ads [1:14]; "Refreshing Look from The Vendo Company" color documentary short [1958] {see above} 101-minute The Historical Archive DVD-R [date unknown] for $14.95 The Historical Archive DVD [date unknown] for $46.91 |
Coca-Cola's Executives
Douglas N. Daft - CEO of Coca Cola, 2000-2004
Roberto C. Goizueta [1931-1997] - CEO of Coca-Cola, 1981-97
E. Neville Isdell - CEO of Coca Cola, 2004-2009
M. Douglas Ivester - CEO of Coca Cola, 1997-2000
Muhtar Kent - chairman & CEO of The Coca-Cola Company, 2008-2017
Donald Keough [1926-2015] - president/COO of Coca Cola, 1981-93
Phillip F. Mooney - The Coca-Cola® Company archivist (2001)
James Quincey - chairman & CEO of The Coca-Cola Company since 5/2017
Robert W. Woodruff [1889-1985] - president of Coca-Cola, 1923-54
Image Gallery
L i n k s
https://en.wikipedia.org/wiki/The_Coca-Cola_Company
https://en.wikipedia.org/wiki/Coca-Cola
World of Coca-Cola® in Atlanta, GA
The Campaign To Stop Killer Coke
Secret 7X Coca-Cola Formula Revealed {per info discovered on the internet in 2011}:
lemon & orange & nutmeg & neroli oils, plus coriander & cinnamon
here on the Coca-Cola, Inc. [est. 1886] Page at Spirit of America Bookstore
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