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Netflix,  Inc.
[est. 1997]

Netflix, Inc. [est. 1997] is headquartered in Los Gatos, California          short history

primary divisions

other services

works about Netflix

Netflix execs

links

Netflix, Inc. was founded in 1997 and is headquartered in Los Gatos, California; it is now a mail-order movie rental service,
a movie & TV & video streaming service, and a movie production company.


          The mail-order movie rental service Netflix, Inc. was founded in 1997 and is headquartered in Los Gatos, California. A two-part I.P.O. in May & June 2002 was successful; Netflix posted its first profit in 2003. Netflix raised their rates to big uproar in November 2010, then increased the package rate by 60% in mid-2011: $7.99 for disks and $7.99 for streaming. Netflix signed a non-exclusive 2-year contract with CBS-TV for their library in February 2011.

          In Spring 2013, Netflix concluded contractual access to the Warner Bros. pre-1986 library (including M.G.M. & United Artists titles) which are now available exclusively on Warner Archive Instant. As-of mid-2013, Netflix became the dominant streaming platform, accounting for one-third of all U.S. video streaming - double the activity on YouTube.

          Announced 9/2015: 'As protection against the ever-changing environment in Hollywood television production', Netflix signed a deal for their own TV content production facility, with plans for an early 2017 move-in; Netflix is leasing 200,000 square feet of office and pre-production space in a tower at Sunset Bronson Studios (owned by Hudson Pacific Properties, Inc.), with the option of adding another 120,000 square feet for sound stages.

          Netflix released an estimated 126 original series or films in 2016, more than any other network or cable channel, and is producing 700 original series episodes and movies in 2018.

          "Disneyflix Is Coming. And Netflix Should Be Scared" — The Atlantic Magazine, in April 2018

Netflix, Inc. official website
Netflix entry at Wikipedia
Netflix Studios credits at Internet Movie Database {requires IMDb Pro signin}


Primary  Divisions

early logo for Netflix, used from 1997 to 2000        Netflix, Inc. [est. 1997] now distributes streaming videos

official website • entry at Wikipedia


logo for Netflix Originals [est. 2011]
Netflix Originals [est. 2011]
Netflix began acquiring original content for its library in March 2011, beginning with the hour-long political drama "House of Cards", which debuted in February 2013.
Netflix Originals official homepage
'list of original films distributed by Netflix' on Wikipedia

"House of Cards" original TV series [Netflix Feb 2013]

"Orange Is The New Black" original TV series [July 2013]

award-winning "The Crown" original TV series [Sony TV 2016-2018]
http://www.netflix.com/title/80025678
http://en.wikipedia.org/wiki/The_Crown_(TV_series)

"A Series of Unfortunate Events" original TV series [Netflix Jan 2017]
'Don’t say we didn’t warn you' • starring Neil Patrick Harris & Patrick Warburton
http://www.netflix.com/title/80050008
http://www.imdb.com/title/tt4834206/

Announced 9/2018: Netflix purchased rights to the entire "Chronicles of Narnia" book series, with plans to produce
multiple movies and TV shows set in the fantasy world created by C.S. Lewis [1898-1963]

"The Great Hack" [Netflix streaming July 2019]
The Great Hack documentary film on Netflix  2-hour documentary film streamed on Netflix since July 2019 • Co-produced, co-written & directed by Karim Amer; co-produced & co-written by Pedro Kos; co-directed by Jehane Noujaim; co-written by Erin Barnett; music by Gil Talmi; featuring whistleblower Brittany Kaiser, David Carroll, whistleblower Paul-Olivier Dehaye, Ravi Naik, Julian Wheatland, Carole Cadwalladr, Paul Hilder, Emma Graham-Harrison, whistleblower Christopher Wylie, Gill Phillips, Sarah Donaldson & Roger McNamee; with archive footage of: Steve Bannon, Jamie Bartlett, Gerard Batten, Maria Cantwell, Hillary Clinton, Damian Collins, Ted Cruz, Nigel Farage, TV journalist Amy Goodman, Chuck Grassley, Dean Heller, Lester Holt, Ian Lucas, Christian Matheson (MP), Seth Meyers, Alexander Nix (former CEO of Cambridge Analytica), Brendan O'Hara (MP), Barack Obama, Kamla Persad-Bissessar (Prime Minister of Trinidad & Tobago), Donald Trump & Mark Zuckerberg
DVD/Blu-ray not yet available • full credits at IMDb


the Albuquerque [NM] Studios facility [opened 2007] at Mesa del Sol
October 2018: The Mayor of Albuquerque, New Mexico announced that Netflix is about to complete its purchase of ABQ Studios [est. 2007]
in the Mesa del Sol district; Netflix plans to increase its presence here and make the city a 'production hub'.


Other  Services

logo for cancelled Qwikster spinoff of Netflix [9/2011]
Announced 9/2011 by CEO Reed Hastings: Netflix is planning to split in two, keeping its name for streaming-only services and separating the DVD rentals
into a new separate company called Qwikster; after a media and public uproar, the Qwikster division was cancelled in October.


Works  About  Netflix

Netflix Striving for Customer Satisfaction book by Wagih R. Elgohary   "Netflix: Striving for Customer Satisfaction" [2011]
by Dr. Wagih R. Elgohary, PhD

Kindle Edition from eLgohary House [4/2011] for $39.99 (sic}
CreateSpace 9x6 pb [3/2011] for $39.99
Netflix The Company & Its Founders book by Marcia Amidon Lusted  "Netflix: The Company and Its Founders (Technology Pioneers Series)" [grades 7-9; 2012]
by Marcia Amidon Lusted

Essential Library 9¼x6¼ library binding hardcover [8/2012] for $8.83
Netflixed Epic Battle book by Gina Keating  "Netflixed: The Epic Battle For America's Eyeballs" [2012]
by Gina Keating

Kindle Edition from Portfolio/Penguin Group [10/2012] for $5.99
Portfolio 8½x5½ pb [9/2013] for $13.74
Portfolio 9¾x6½ hardcover [10/2012] out of print/used
On-Demand Culture book by Chuck Tryon  "On-Demand Culture: Digital Delivery and The Future of Movies" [2013]
by Chuck Tryon

Kindle Edition from Rutgers Univ Press [7/2013] for $20.79 {sic}
Rutgers Univ Press 9¼x5¾ pb [7/2013] for $26.03
Rutgers Univ Press 9¼x6½ hardcover [7/2013] for $98.68 {sic}
Reed Hastings and Netflix book by Corinne Grinapol  "Reed Hastings and Netflix (Internet Biographies Series)" [2013]
by Corinne Grinapol

Rosen Publng Group 9¼x6¼ library binding hardcover [7/2013] for $35.60
Lessons From Los Gatos in Kindle format by Kate O'Neill  "Lessons From Los Gatos: How Working At A Startup Called Netflix Made Me A Better Entrepreneur (and Mentor)" for Kindle [2014] by Kate O'Neill
15-page Kindle Edition from Amazon Digital Services [4/2014] for $2.99
author's official website
Ultimate Netflix Guide in Kindle format by Mark O'Neill  "The Ultimate Netflix Guide: Everything You Wanted To Know About Netflix But Were Afraid To Ask" for Kindle [2014] by Mark O'Neill
40-page Kindle Edition from MakeUseOf, Ltd. [5/2014] for 99’
"The Ultimate Netflix Guide: Everything You Need To Know About Netflix" [2014]
by Travis Martin

23-page Kindle Edition from Variandustries [12/2014] for $2.99
Wizards of Technology / Netflix / Reed Hastings book by Aurelia Jackson  "Wizards of Technology: Netflix - How Reed Hastings Changed The Way We Watch Movies & TV" [grades 7-9; 2014] by Aurelia Jackson
Kindle Edition from Simon & Schuster Digital Sales [11/2014] for $9.99
Mason Crest 9¼x6¾ library binding hardcover [9/2014] for $12.80
The Netflix Effect book edited by Kevin McDonald & Daniel Smith-Rowsey  "The Netflix Effect: Technology and Entertainment In The 21st Century" [2016]
Edited by Kevin McDonald & Daniel Smith-Rowsey

Kindle Edition from Bloomsbury Academic [8/2016] for $19.77 {sic}
Bloomsbury Academic 9¼x6 pb [2/2018] for $39.95
Bloomsbury Academic 9x6 hardcover [8/2016] for $100.85 {sic}
The Age of Netflix book edited by Cory Barker & Myc Wiatrowski  "The Age of Netflix: Critical Essays On Streaming Media, Digital Delivery, and Instant Access" [2017] Edited by Cory Barker & Myc Wiatrowski
Kindle Edition from McFarland [8/2017] for $9.99
McFarland 8¾x5¾ pb [9/2017] for $27.59
From Networks to Netflix book edited by Derek Johnson  "From Networks To Netflix: A Guide To Changing Channels" [2018]  4/2018
Edited by Derek Johnson

Kindle Edition from Routledge [1/2018] for $43.41 {sic}
Routledge 10x7 pb [1/2018] for $54.95
Routledge 10x7 hardcover [1/2018] for $197.95 {sic}


Netflix  Executives

Tawni Cranz, Chief Talent Officer 2007-2017

Reed Hastings, co-founder and Chairman & CEO since 1999
entry at Wikipedia

Neil Hunt, Chief Product Officer 1999-2017

Nick Maniatis, head of North American Production Policy, hired 2019 - was director New Mexico Film Office, 2011-2018

Greg Peters, Chief Product Officer hired July 2017

Marc Randolph, co-founder and the first CEO of the company 1997-99, left in 2004
official website • entry at Wikipedia

Ted Sarandos, CCO (chief content officer) hired 2000
entry at Wikipedia

Todd Yellin, VP of Product Innovation


L i n k s
Netflix, Inc. official website
Netflix entry at Wikipedia
Netflix Studios credits at Internet Movie Database {requires IMDb Pro signin}


here on the Netflix, Inc. Page at Spirit of America Bookstore

top of this page • short history • primary divisions • other services • works about Netflix • Netflix execs • links

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