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Starbucks  Corporation
[est. 1971]

logos for Starbucks Coffee: old on left, new on right

line of Starbucks paper coffee 
	cups, into infinity

          short history

primary divisions

subsidiaries

other services

works about Starbucks

executives

links

Starbucks Coffee operates 24,000 stores in 61 countries worldwide, with 13,000 in the U.S. and 1,270 in Canada.
Starbucks Coffee was the Forbes-ranked 229th-largest corporation in America in 2012, and is, of course, the largest coffee seller in the world.

In 2021, fifty years after Starbucks was founded, the ubiquitous coffee shop company has grown into the country’s eighth-largest employer.

In August 2022, Starbucks said that cold drinks accounted for 75% of its beverage sales last quarter, thanks to Generation Z’s preference for customizing them and posting their concoctions on social media; across the entire previous fiscal year, cold beverages made up nearly 70% of the company’s beverage sales.


          Starbucks Coffee began in 1971 as a seller of freshly-roasted coffee beans in Seattle, Washington. In 1987, the three owners sold out to a competitor (and former employee).
Starbucks had grown to 165 locations in the U.S. and Canada by the time the company went public in 1992.
          Why do many consider Starbucks Corp. to be a bad guy? The rapid expansion of the chain purposely trampled on local coffee shops, and thousands of small businesses disappeared as Starbucks grew to its current monster footprint of 24,000 stores. It is Starbucks policy to act like King Kong and buy the best location/s at the mall and destroy the business of any other coffee seller (with no attempt to buy them out).
          As a business, Starbucks is successful; as a progressive corporation, they fake various recycle and free-trade programs and such, but ultimately fail the test: Starbucks intentionally hurts small businesses and is furiously anti-union.

  • 2018 May 29: Starbucks Corp. closed more than 8,000 stores across the United States for four hours to conduct 'racial bias training' for employees; the corporation promised to do so in response to a viral video that sparked outrage over the inappropriate arrest of two Afro-American men at a Philadelphia Starbucks store in April because they wanted to use the restroom.
  • 2022 Nov: Starbucks announced the closing of the first unionized Starbucks store in its home city of Seattle, Washington; the Broadway at Denny location opened 12/2017 and shut down 12/2022.
    logo for Starbucks Workers United labor union        graphic for November 2022 Red Cup Rebellion strike by workers at Starbucks Coffee
  • 2022 Nov 16: Starbucks Coffee workers, seeking better pay and conditions, staged walkouts at more than 100 U.S. stores in 25 states, according to organizer Starbucks Workers United; the labor action is happening on Starbucks' annual Red Cup Day, a busy day when the coffee chain gives free reusable cups to customers who buy special holiday drinks; this is their biggest labor action since the start last year of a campaign to unionize Starbucks workers. Starbucks has more than 9,000 company-owned U.S. outlets and the corporation has strongly opposed the effort to unionize its employees, saying it's 'best for everyone' when it deals directly with its workers.
  • 2023 May: Starbucks started replacing the old ice machines in some stores to introduce new 'nugget' ice; the chain said that its focus groups preferred the bite-sized ice chunks over the big old boring cubes.
  • Starbucks Corp. website
    Starbucks Corp. Common Stock Quote & Summary Data at NASDAQ
    Starbucks Corp. entry at Wikipedia
    search books on keywords 'starbucks coffee' {returns over 400 titles} at Amazon


    Primary  Divisions

    The Starbucks Digital Network began operation in Fall 2010, delivering free & paid-for content through its existing in-store wi-fi service.
    Announced 8/2013: Starbucks claims that its wi-fi network will operate ten times faster as it switches from provider AT&T to Google.




    Subsidiaries


    old logo for Tazo Tea Company [est. 1994]          new logo for Tazo Tea Company (circa 2006)
    Starbucks entered the tea business in 1999 when it acquired the Tazo Tea Company brand [est. 1994] for $8.1M.
    official company websitecompany entry at Wikipedia


    logo for retailer Teavana [1997-2018]
    Coffee giant Starbucks purchased the struggling tea retailer Teavana [est. 1997] in 2012 for $620 million; in July 2017, Starbucks announced
    plans to close down all 350+ Teavana retail locations by summer 2018, impacting 3,300 jobs.
    official company websitecompany entry at Wikipedia


    Other  Services
    [ Coming Soon ] **



    Works  About  Starbucks  (and-or  Coffee)
    search books on keywords 'starbucks coffee' {returns over 400 titles} at Amazon

    How Starbucks Saved My Life book by Michael Gates Gill  "How Starbucks Saved My Life: A Son of Privilege Learns To Live Like Everyone Else" [2007] by Michael Gates Gill
    An executive who has it all - big salary, Ivy League education - gets divorced, loses his job and his affluent lifestyle, is diagnosed with a brain tumor, and winds up working at Starbucks; but through a black woman, and doing the kind of grunt work and hard labor millions of Americans do every day to make ends meet, he learns 'valuable life lessons'
    Kindle Edition from Gotham Books [2007 edition] for $11.99
    HarperCollins 7¾x5 pb [2008] out of print/used
    Gotham Books 7½x5 hardcover [9/2007] out of print/250+ used
    It's Not About the Coffee / Leadership Principles From Starbucks book by Howard Behar & Janet Goldstein  
    "It's Not About The Coffee: Leadership Principles From A Life At Starbucks" [2007]
    by Howard Behar, with Janet Goldstein

    Kindle Edition from Portfolio/Penguin [2007 edition] for $13.99
    Portfolio 8x5 pb [4/2009] for $12.85
    Portfolio 8x5¼ hardcover [12/2007] out of print/40+ used
    Everything but the Coffee, Starbucks book by Bryant Simon  "Everything But The Coffee: Learning About America From Starbucks" [2009]
    by Bryant Simon

    Concludes that Starbucks' appeal lies not in the product that it sells but in a deeply felt American need for predictability, class standing, and community - the easily-consumed identity that Starbucks offers.
    Kindle Edition from Univ California Press [10/2009] for $9.99
    Univ California Press 8¾x5½ pb [2/2011] for $14.16
    Univ California Press 9x6¼ hardcover [10/2009] for $38.29
    How to Make Coffee So Good You'll Never Waste Money on Starbucks Again book by Luca Vincenzo  
    "How To Make Coffee So Good You'll Never Waste Money On Starbucks Again" [2012] by Luca Vincenzo
    Kindle Edition from CreateSpace [4/2012] for $2.99 {sic}
    CreateSpace 9x6 pb [4/2012] for $7.99
    Coffeeist Manifesto book by Steven D. Ward  "The Coffeeist Manifesto: No More Bad Coffee!" [2012]
    by Steven D. Ward

    168 pages; half self-defense manual and half how-to instructional, "a single resource that connects all the dots and spells it all out for confused novice coffee drinkers"
    Kindle Edition from Amazon Digital Services [9/2012] for $2.99
    CreateSpace 9x6 pb [10/2012] for $8.58

    http://www.amazon.com/Starbucked-Double-Caffeine-Commerce-Culture/dp/0316014036/
    http://www.amazon.com/Gospel-According-Starbucks-Living-Passion/dp/1578566495/
    http://www.amazon.com/Wrestling-Starbucks-Conscience-Capital-Cappuccino/dp/0813543207/
    http://www.amazon.com/Starbucks-Experience-Principles-Ordinary-Extraordinary/dp/0071477845/
    http://www.amazon.com/Starbucks-Experience-Principles-Extraordinary-ebook/dp/B001OLRN0Y/
    http://www.amazon.com/Tribal-Knowledge-Starbucks-Corporate-ebook/dp/B001E52O8G/
    Onward: How Starbucks Fought for Its Life without Losing Its Soul [2011]
    by Howard Schultz, Joanne Gordon 1605292885

    "Starbucking: The True Story of One Man's Highly-Caffeinated Journey"
    [festival circuit 2006, DVD release April 2007]
    Starbucking documentary  A humorous 73-minute documentary with road trip elements, about a man who is committed to visiting every Starbucks Coffee location in the world; at the time of the film, he had visited 6,000 locations since 1997; by 2011, the count was 10,000
    Directed by Bill Tangeman; featuring Winter, Frank Edward Nora & Howard Wen
    DVD [8/00] for $3.99
    full credits at IMDb • official movie website is defunct
    'Starbucks Everywhere' blogsite'Winter (Starbucks)' entry at Wikipedia

    "How Starbucks Saved My Life" [Universal - still in development 2017?]  
    Announced 11/2012: Gus Van Sant & Tom Hanks are out and The Weinstein Company has taken over the project,
    based on Michael Gates Gill's 2007 memoir {above} • latest info at IMDb


    Starbucks  Executives

    December 2016: Howard Schultz announced that he would resign as CEO effective in April 2017, to be replaced by Kevin Johnson.
    Johnson assumed the role of Starbucks CEO on April 3, 2017; Schultz remained as Starbucks executive chairman.

    June 2018: Starbucks announced that Howard Schultz will step down as executive chairman effective June 26; Schultz's recent public comments
    are fueling speculation that he will run for President of The United States in 2020.

    April 2022: Former CEO of Starbucks Kevin Johnson is retiring, and the Board of Directors has decisively chosen to fill the interim vacancy
    with former Starbucks CEO Howard Schultz.

    Kevin R. Johnson
    CEO from 4/2017 to 4/2022;
    entry at Wikipedia

    Howard D. Schultz
    CEO to 4/2017, remained as executive chairman until 6/2018; interim CEO from 4/2022
    aside from a history of presidential aspirations, Schultz is notoriously anti-union
    official/personal websiteentry at Wikipedia


    Starbucks banner
    L i n k s
    [ Coming Soon ] **


    'Star Wars' parody of the Starbucks green logo

    here on the Starbucks Corp. [est. 1971] Page at Spirit of America Bookstore

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