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PepsiCo, Inc.

[est. 1898]

Pepsi-Cola delivery truck, circa 1940          short history

primary divisions

subsidiaries

other services

works about PepsiCo

execs

image gallery

links


Pepsi Cola official slogans

Early decades: Delicious and Healthful

1930s: Pepsi-Cola hits the spot/ 12 full ounces, that’s a lot /
Twice as much for a nickel too / Pepsi-Cola is the drink for you!

1940s: Twice As Much For A Nickel Too
1950s: The Light Refreshment + Be Sociable
1960s: Now It’s Pepsi For Those Who Think Young
Come Alive! You’re In The Pepsi Generation
Taste That Beats The Others Cold
1970s: You’ve Got A Lot To Live, Pepsi’s Got A Lot To Give
Join The Pepsi People Feelin’ Free
Have A Pepsi Day + Catch That Pepsi Spirit

1980s: Pepsi’s Got Your Taste For Life!
Pepsi, The Choice Of A New Generation
Are you ready to take the challenge?
Taste the difference
Join the Pepsi generation: feel the taste
A Generation Ahead

1990s: Gotta Have It
Be Young, Have Fun, Drink Pepsi
Nothing Else is a Pepsi
Generation Next
Same Great Taste
The Joy of Cola

2000s: The Joy of Pepsi
Pepsi. It’s the Cola
More Happy/Taste the one that’s forever young
Pepsi is #1
Something for Everyone
Every Generation Refreshes The World

2010s: Summer Time is Pepsi Time
Where there’s Pepsi, there’s music
Live For Now + Change The Game
Out of the Blue / The Joy of Pepsi-Cola
For the love of it + Live for now

2020: That’s What I Like

          Schoolteacher Caleb Bradham [1867-1934] opened a drugstore in Downtown New Bern, Craven County, South Carolina; in 1893, he invented a soda fountain drink intended to aid digestion; in 1893 he changed the name to Pepsi-Cola. He incorporated the Pepsi-Cola Company in North Carolina in December 1902; the first Pepsi-Cola trademark was approved in June 1903; in 1905, he began selling Pepsi-Cola in 6-ounce bottles. By 1923, Pepsi-Cola was bottled by franchisees in 24 states; but the volatile post-war price of sugar jumped by a factor of ten, forcing Pepsi-Cola to file bankruptcy; the company was sold to the Craven Holding Company for $30,000. {At the time of the bankruptcy, Bradham was 56 years old and he returned to running the drugstore; he died in 1934 at age 67.}

          The assets of Pepsi-Cola landed under ownership of Loft's Candies, then the largest seller of candy in America, intended as a replacement for Coca-Cola at the sode fountains in Loft's stores; Loft's chemists reformulated the Pepsi-Cola syrup. In 1934, Pepsi-Cola began selling their product in 12-ounce bottles for the standard 5¢ price, a major factor in rapid increases in sales {Coca-Cola was sold in 6½-ounce bottles for 5¢}. In 1934, shareholders of Loft's Candies sued Charles Guth for the 91% stake that he owned in Pepsi-Cola: Guth was president of both Pepsi-Cola and Loft Candies and the shareholders accused him of conflict of interest; the case was decided in favor of Loft's shareholders by the Delaware Supreme Court in April 1939. Loft absorbed Pepsi-Cola in 1941, changed their name to Pepsi Cola Company, and then sold off the assets of failing Loft's Candies. In 1965, Pepsi Cola merged with Frito-Lay to form PepsiCo, Inc.; in 1970, company headquarters were relocated to Purchase, Westchester County, New York; in 1986, PepsiCo was reincorporated in the state of North Carolina.
          A string of divestitures in the 1970s removed most of the non-snack & beverage brands (restaurant chains, Wilson Sporting Goods, North American Van Lines), and then began large-scale acquisitions: Tropicana orange juice in 1998, Quaker Oats Company in 2001 (which included Gatorade). In March 2020, PepsiCo announced purchase of Rockstar Energy drinks for $3.85 billion.

          PepsiCo is the largest food & beverage business by net revenue in North America, and the second largest food & beverage business in the world, behind Nestlé.

PepsiCo, Inc. [est. 1920] entry at Wikipedia
Wikipedia's list of assets owned by PepsiCo
browse books


Primary  Divisions

============================ BEVERAGES ============================

Pepsi (Diet Pepsi, Pepsi Atom, Pepsi Zero Sugar, Caffeine Free Pepsi, Pepsi Max, Pepsi Next, Pepsi Lime, Pepsi Twist,
Pepsi Salty Watermelon, Pepsi Azuki, Pepsi Ice Cucumber, Pepsi Throwback, Pepsi Shiso, Pepsi Mont Blanc, Pepsi Edge,
Pepsi One, Pepsi Wild Cherry, colors=Pepsi Blue, Pink, Gold, Green, Black, White)

Aquafina & Aquafina Flavorsplash
Bubly sparkling water
Crush
Gatorade + Gatorade Zero
Lipton Brisk (LB Sweet Tea, LB Lemon, LB Fruit Punch, LB Lemonade)
Mist Twst (Mist Twst Cherry, Cranberry, Diet Mist Twst)
Mountain Dew (Diet MD, Caffeine Free Mountain Dew, MD Livewire, AMP Energy, MD Code Red,
MD Game Fuel, MD Kickstart, MD Throwback, MD Voltage, MD White Out)
Mirinda fruit-flavored soft drinks [est. 1959]
Mug root beer (Diet Mug)
No Fear Energy Drinks
NUTRL Vodka Soda
Rockstar Energy Drink
7UP - only outside of the United States (Diet 7UP, 7UP Free)
Seattle's Best Coffee
Sierra Mist (Diet Sierra Mist)
SoBe (SoBe Lifewater, SoBe V Water)
Starbucks Iced Coffee, Frappucino & DoubleShot
Starbucks Refreshers
Tropicana orange juice (Farmstand, Pure Premium, Twister)

============================ BREAKFAST ============================
Cap'n Crunch Cereal
King Vitaman Cereal
Kretschmer Toasted Wheat Germ
Mother's Ready-to-Eat & Hot Cereals
Quaker Old Fashioned Oats & Instant Oatmeal, Quaker Chewy granola bars, Quaker Grits, Quaker Life Cereal, Quaker Natural Granola Cereal,
Quaker Oh!s Cereal, Quaker Puffed Rice, Quaker Shredded Wheat Cereal, Quaker Oatmeal Squares Cereal
Quisp Cereal

============================ SNACKS ============================
Bagel Chips
Baken-Ets Chicharrones
Cheetos Cheese-Flavored Snacks
Chester's
Cracker Jack Candy Coated Popcorn
Doritos Tortilla Chips
El Isleno Plaintain Chips
Frito-Lay
Frito-Lay, Fritos, Lay's, and Tostitos Dips & Salsas
Frito-Lay Nuts & Seeds
Fritos Corn Chips
Funyuns Onion Flavored Rings
Grandma's Cookies
Hickory Sticks
Lay's Kettle Cooked Potato Chips, Lay's Potato Crisps, Lay's Stax Potato Crisps, Lay's Wavy Potato Chips
Maui Style Potato Chips
Miss Vickie's Potato Chips
Munchies Snack Crackers & Snack Mix
Munchos Potato Crisps
Nut Harvest Nuts
Rold Gold Pretzels
Ruffles Potato Chips
Sabritones Puffed Wheat Snacks
Santitas Tortille Chips
Smartfood Popcorn & Popcorn Clusters
SunChips Multigrain Snacks
Tostitos Tortilla Chips & Artisan Recipes Tortilla Chips

Gamesa Cookies and Wafers
Hostess Potato Chips
Lay's Kurkure
Spitz Seeds
Tesco Stacy's Pita
Tasali Snack Foods - in Saudi Arabia

============================ OTHER FOODS ============================
Aunt Jemima Mixes & Syrups = changed
Near East Side Dishes
Pasta Roni Side Dishes
Quaker Baking Mixes
Rice-A-Roni Side Dishes
Sabra Hummus

============================ EUROPE & RUSSIA ============================
Alvalle (Spain)[3]
Domik v Derevne (Russia)
Duyvis (Netherlands)
Fruktoviy Sad (Russia)
Frustyle (Russia)
Imunele (Russia)
Ivi (Albania, Greece, Cyprus, Serbia, Kosovo)
Lubimy (Russia)
Matutano (Spain, Portugal)
Marbo (Serbia)
Sandora (Ukraine)
Walkers (United Kingdom)
Ya (Russia)

============================ LATIN AMERICA ============================
Elma Chips (Brazil)
Emperador (Mexico)
Paso de Los Toros (Uruguay)
Rosquinhas Mabel (Brazil)

============================ NOT SURE WHICH CATEGORY ============================
Chipsy (Egypt, Serbia)
Chudo
Crunchy
G2
Izze
Kas
Kurkure (Bangladesh, India, Pakistan)
Lifewater
Manzanita Sol
Marias Gamesa
Munchies
Naked
O.N.E.
Pioneer Foods
Propel
Sabritas
Sakata (Australia)
Saladitas
Santitas
Simba (Southern Africa)
Smartfood
Smith's (Australia)
Snack a Jacks
Sonric’s
Stacy’s
Star
Sting
Tonus
Trop 50
T-series
Twisties (Oceania Region)
Vesely Molochnik


Subsidiaries
[ Coming Soon ] **
http://www.pepsi.it/


Other  Services
[ Coming Soon ] **


Works  About  Pepsi Cola & PepsiCo

"Pepsi Cola's Beverage Book" [1970] by Mary-Jane Raphael
http://www.amazon.com/Pepsi-Colas-Beverage-Mary-Jane-Raphael/dp/B00326QKMG/

"The Other Guy Blinked: How Pepsi Won The Cola Wars" [Oct 1986] by Jesse Kornbluth & Roger Enrico
http://www.amazon.com/Other-Guy-Blinked-Pepsi-Cola/dp/0553051776/

"Pepsi: 100 Years [1997] by Bob Stoddard & Donald M. Kendall
http://www.amazon.com/Pepsi-100-Years-Bob-Stoddard/dp/1575440261/

"The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business" [Jan 2007] by Stephanie Capparell
http://www.amazon.com/Real-Pepsi-Challenge-Inspirational-Breaking/dp/0743265718/

"An Unimaginable Journey: How Pepsi Beat the Odds in Romania" [Feb 2010] by Aviad Meitar, Eric L. Mott, et al
http://www.amazon.com/Unimaginable-Journey-Pepsi-Beat-Romania-ebook/dp/B00440DUBI/
http://www.amazon.com/Unimaginable-Journey-Pepsi-Beat-Romania/dp/0692011617/

"How Pepsi Got it's Name" [2011] by bob stoddard
http://www.amazon.com/How-Pepsi-Got-its-Name/dp/0615491677/

"Caleb Davis Bradham: Pepsi-Cola Inventor" [Ages: 8-11 years; Aug 2014] by Sheila Griffin Llanas
http://www.amazon.com/Caleb-Davis-Bradham-Pepsi-cola-Inventor/dp/1624033156/

"Dear Pepsi-Cola: Another Customer Relations Nightmare" [May 2015] by Terry Ravenscroft
http://www.amazon.com/Dear-Pepsi-Cola-Customer-Relations-Nightmare-ebook/dp/B00U6H9IZA/
http://www.amazon.com/Dear-Pepsi-Cola-Terry-Ravenscroft/dp/1370770820/

"Heviz's Pepsi Recipes: 101 Delicious, Nutritious, Low Budget, Mouth Watering Cookbook" [12/2015]
http://www.amazon.com/Pepsi-Recipes-Delicious-Nutritious-2015-12-18/dp/B01K9CC8V2/

"Soda Goes Pop: Pepsi-Cola Advertising and Popular Music (Tracking Pop Series)" [July 2019] by Joanna K. Love, PhD
http://www.amazon.com/Soda-Goes-Pop-Pepsi-Cola-Advertising/dp/0472074024/

Works  About  Pepsi  Cola  Collectibles
http://www.soda-pop-collectibles.com/

"Pepsi-Cola Collectibles, Volume 1" [May 1993] by Bill Vehling & Michael Hunt
http://www.amazon.com/Pepsi-Cola-Collectibles-Vol-1/dp/0891453466/
"Pepsi-Cola Collectibles, Volume 2" [1992] by Bill Vehling & Michael Hunt
http://www.amazon.com/Pepsi-Cola-Collectibles-Bill-Vehling/dp/0891454292/
http://www.amazon.com/Pepsi-cola-Collectibles-Bill-Vehling-Michael/dp/B00123KCP2/
http://www.amazon.com/Pepsi-Cola-Collection-Bill-Vehling-November/dp/B01B990C8U/
"Pepsi-Cola Collectibles, Volume 3 (with prices)" [Nov 1995] by Bill Vehling & Michael Hunt
http://www.amazon.com/Pepsi-Cola-Collectibles-Vol-3-prices/dp/0895380218/

"Pepsi-Cola Bottles, Volume 1: Collectors Guide with updated 2006/2007 Values!" [1995] by James C Ayers
http://www.amazon.com/Pepsi-Cola-Bottles-Vol-Collectors-updated/dp/096454430X/
"Pepsi-Cola Bottles & More, Collectors Guide, Volume 2" [2001] by James C. Ayers
http://www.amazon.com/Pepsi-Cola-Bottles-More-Collectors-Guide/dp/0964544318/

"The Complete Guide to PEPSI-COLA Collectibles" [Oct 1996] by Bob Stoddard
http://www.amazon.com/Complete-Guide-PEPSI-COLA-Collectibles/dp/096540160X/

"Pepsi-Cola Collectibles" [Jan 1997] by Everette & Mary Lloyd
http://www.amazon.com/Pepsi-Cola-Collectibles-Price-Everette-Lloyd/dp/0887405339/

"Pepsi Memorabilia: Then and Now - An Unauthorized Handbook and Price Guide"
[Schiffer Book April 2000] by Phillip Dillman
http://www.amazon.com/Pepsi-Memorabilia-Unauthorized-Handbook-Collectors/dp/0764311050/

"The Encyclopedia of Pepsi-Cola Collectibles" [Feb 2002] by Bob Stoddard
http://www.amazon.com/Encyclopedia-Pepsi-Cola-Collectibles-Bob-Stoddard/dp/0873493818/

"Warman's Pepsi Field Guide: Values and Identification" [Oct 2006] by Bob Stoddard
http://www.amazon.com/Warmans-Pepsi-Field-Guide-Identification/dp/B008SLCUOW/


PepsiCo's  Executives

John Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became CEO of Apple, Inc. (1983-1993)

"Odyssey: Pepsi To Apple - A Journey of Adventure, Ideas, and The Future" [Oct 1987] by John Sculley & John A. Byrne
Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became CEO of Apple, Inc. on April 8, 1983, a position that he held until leaving in 1993
http://www.amazon.com/Odyssey-Pepsi-Journey-Adventure-Future/dp/0060157801/
http://www.amazon.com/Odyssey-Pepsi-Journey-Adventure-Future/dp/0060915277/
http://www.amazon.com/Pepsi-%C3%A0-Apple-John-Sculley/dp/2246393213/ french

CEO Indra Nooyi stepped down oct 2018

Ramon Laguarta has been the chief executive of PepsiCo since oct 2018


Image  Gallery

        


L i n k s
[ Coming Soon ] **

PepsiCo sponsored the NASCAR Pepsi 400 at Daytona International Speedway in
1998, 1999, 2001, 2003, 2004, 2005, 2006, and 2007



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